I spotted this Post by Sally Adee 23 February 2011 – New Scientist. The main thrust of this approach seems to be to get you name associated with the site deemed important by Google such as Facebook, Twitter and LinkedIn. I have to say in my case LinkedIn did quite well, but apart from this blog, everywhere else my head was submerged in the primeval swamp. Well I guess when I finally raise(if ever) myself out of the swamp, my skin will as wrinkled as a prune, as this water does nothing for my skin.